Reaching people on Facebook has become more challenging, but don’t worry, there are some clever tricks to help your brand stand out. The Facebook algorithm is constantly changing, making it tough to stay ahead of the game. Let’s explore some strategies to boost your visibility and engage your audience.
Video: Your Best Friend on Facebook
If there’s one piece of advice I could give you about social media, it’s this: Embrace video! Videos grab attention and keep people glued to their screens. Don’t let the thought of creating videos intimidate you. There are so many user-friendly tools available, like Adobe Spark Post, Videoshop, Boomerang, Hyperlapse, and Facebook’s built-in slideshow creator. With these resources, anyone can produce compelling videos without any special skills.
Outsmart the Algorithm: Link Strategies
Facebook prioritizes content that keeps users on the platform. That means posts with external links often get buried. But don’t despair! You can work around this by creating longer captions (which Facebook loves) and adding your link in the comments section. This lets Facebook know that your post is engaging, while still directing people to your external website.
Harness the Power of Engagement
Facebook is shifting towards a pay-to-play model, but don’t fret! Boosting your posts can be a very effective strategy, and it doesn’t have to break the bank. Even a small investment can significantly increase your reach and engagement. The key is to make your content so captivating that people can’t resist clicking, commenting, and sharing.
The Magic Formula: Engagement Drives Visibility
Here’s the beautiful thing about the Facebook algorithm: The more your followers engage with your content, the more it will be shown to them. This creates a positive cycle, encouraging more people to interact with your brand.
Ready to Boost Your Facebook Game?
Feeling overwhelmed by the ever-changing Facebook landscape? Don’t hesitate to reach out to us! We can help you navigate the digital jungle and create a winning social media strategy for your business. Contact us today at 0161 327 2635 and let’s make 2019 your year for Facebook success!
