Imagine this: You create engaging video content on Facebook. Now you want to reach the exact people who watched it, but with personalized ads! Facebook Video Engagement Custom Audiences let you do just that!
Reaching the Right Audience: A Simple Concept, Big Impact
Facebook prioritizes video content in news feeds, making it a powerful tool for businesses. Video Engagement Custom Audiences take this power to a whole new level. It’s like having a special radar for your videos, identifying and connecting with those who interacted with them!
Instead of just throwing ads out into the digital void, you can precisely target people who already showed interest. This could be anyone who watched your video for a few seconds, watched it completely, or even clicked on a call-to-action! And it’s not just for video ads – this technique works for organic videos too!
Who is Watching? Tracking and Targeting Engagement
This clever feature allows you to build custom audiences based on the level of engagement your videos receive. Did they watch for 3 seconds? 25%? Or all the way to the end?
These custom audiences can include people who watched videos with or without sound, from the newsfeed or by clicking on a thumbnail. You can even create audiences that include anyone who watched your video within the past 365 days! Facebook keeps these audiences updated, so you’re always working with the latest information.
Creating Your Custom Audiences: A Step-by-Step Guide
Ready to get started? Here’s how to create your Facebook Video Engagement Custom Audiences:
- Head to Facebook Ads Manager: Go to facebook.com/ads/manager/audiences or select Audiences within your Business Manager.
- Choose your engagement level: Select the minimum engagement required for someone to be included in your audience. Remember, the longer the video, the fewer people will be in the “high engagement” categories.
- Select your videos: You can choose videos by campaign, Facebook page, Instagram business profile, or video ID.
- Fine-tune your selection: Narrow down your choices by using filters like campaign or video ID. This helps you find the specific videos you want to target.
- Confirm your selection: Click “Confirm” to add the selected videos to your audience.
- Set the audience duration: Choose a duration from 1 to 365 days.
- Name your audience: Give your audience a clear and descriptive name.
- Create your audience: Click “Create Audience” to finalize your creation.
Leveraging Your Audiences: Targeting and Excluding Strategically
Now that you have your audiences set up, let’s dive into the fun part – putting them to work!
Targeting: Use these custom audiences to deliver targeted ads specifically to people who have shown interest in your videos. You can even create ads that are relevant to the content of the video they watched!
Excluding: You can exclude people who have already seen your video, especially if you want to avoid showing them the same ad multiple times.
Volume and Engagement: Remember, the level of engagement you choose affects the size of your audience. A 3-second view will capture a large number of people, including those who just scrolled past the video. For deeper engagement, focus on longer view times.
Real-World Applications: Unlocking Powerful Marketing Strategies
Here are some creative ways you can use Facebook Video Engagement Custom Audiences:
1. Re-Engage with Facebook Live Viewers: Host a Facebook Live webinar or tutorial on a specific topic and promote related products to viewers afterward.
2. Create a Video Series Funnel: Use a series of video tutorials or promos to move viewers through a specific journey:
* Video 1: Target a broad audience to promote the first video.
* Video 2: Target people who watched the first video and exclude those who watched the second video.
* Video 3: Target people who watched the second video and exclude those who watched the third video.
* Continue this pattern until all videos are presented.
3. Target People Who Watched Your Ads: Use a video ad and exclude those who watched at least 3 seconds of it to reach a new audience.
4. Reach a Wider Audience: Use short view durations (like 3 or 10 seconds) to target a broader group of people who were exposed to your content.
Ready to take your Facebook video marketing to the next level? Start creating your Video Engagement Custom Audiences today!
