It’s an exciting time to be on Facebook! But with billions of users, it can be tough to get noticed. Don’t worry, we’ve got you covered with six strategies to help you build a strong following in 2023.
Start with Your Inner Circle
The easiest way to get your Facebook page off the ground is by inviting your friends and family to like it. They’re already invested in your success, and their support can give your page a boost.
To invite friends and family:
1. Log in to your Facebook account.
2. Go to your business page.
3. Click the ellipses (three dots) below your cover photo.
4. Select “Invite Friends.”
5. Choose the people you want to invite.
Don’t Buy Fake Followers
It might be tempting to buy followers to make your business look more popular. But buying followers is a bad idea. You won’t get any genuine interaction from those accounts, and your business’s credibility could suffer if customers find out.
Instead of spending money on fake followers, invest in real engagement. Create valuable content, run Facebook ads, or try other marketing tactics that will attract real followers who are interested in your business.
Post Consistently
Facebook’s news feed is controlled by an algorithm, so your posts might not be seen by everyone immediately. To increase your chances of being noticed, post consistently.
Here’s why regular posting helps:
- Increases your visibility: Facebook rewards pages that post valuable content often.
- Keeps your followers engaged: You’re more likely to capture their attention if you’re consistently posting fresh content.
- Helps you learn about your audience: Track your data to see when your followers are most active on Facebook, and schedule your posts accordingly.
Take Advantage of Facebook Stories
Don’t just rely on your timeline to engage your followers. Use Facebook Stories to connect with them in a more personal way.
Here’s why Facebook Stories are a powerful tool:
- They appear at the top of the news feed: This gives you a prime location to grab attention.
- They disappear after 24 hours: This creates a sense of urgency and encourages people to check them out.
- They allow you to share behind-the-scenes content: Give your followers a peek into your business and show them what you’re all about.
Engage with Potential Customers in Facebook Groups
Facebook groups are a great way to connect with potential customers who are interested in your industry. Join two or three relevant groups and engage in conversations using your business page, not your personal profile.
Important: Don’t use groups solely to promote your business. Instead, provide value to group members by sharing useful information or asking thoughtful questions. Over time, you’ll build trust and authority in the group.
Go Live!
Facebook Live is a fantastic way to connect with your audience in real time.
Here’s why you should go live:
- You can answer questions live: This helps you build a stronger connection with your followers.
- Facebook prioritizes live videos in the news feed: This gives you a chance to stand out.
- You can create a sense of urgency: Your followers know that the live video is only available for a limited time.
Just make sure you have a strong Wi-Fi connection before you go live.
Facebook can be a powerful tool for growing your business, but it takes time and effort. By following these six strategies, you’ll be well on your way to building a loyal following on Facebook and connecting with potential customers.
