Remember the good old days of Facebook? Back in 2013, you could post something and watch your engagement skyrocket. But those days are gone. Nowadays, organic reach on Facebook is a rare commodity.
But don’t despair! There’s still a way to get your content in front of more people: Facebook boost posts.
What are Facebook Boost Posts?
A Facebook boost post is essentially a paid ad that you create from an existing post on your Facebook Page. It’s a super simple way to expand your reach beyond your current followers.
Why Should You Boost Your Posts?
Boosting posts can help you:
- Discover what content resonates best with your audience. This is crucial for understanding what people are interested in and tailoring your content accordingly.
- Reach a wider audience. Boosting posts allows you to target people beyond your existing followers, expanding your potential customer base.
How to Boost a Facebook Post: A Step-by-Step Guide
Boosting a Facebook post is surprisingly easy. Here’s how:
Boosting from the Facebook Dashboard
- Go to your Facebook Page and locate the post you want to boost.
- Click “Boost Post” at the bottom of the post. Note that some posts, such as those with unverified brands or live videos, may not be eligible for boosting.
- Customize your boost post. Facebook will provide suggestions for your goal, targeting criteria, budget, and more. However, it’s always best to go through each section carefully to ensure everything is tailored to your needs. For example, if your post includes a link, you’ll want to choose “Get more website visitors” as your goal.
- Set your budget and duration. Facebook will estimate the potential reach of your boost post based on your budget and target audience.
- Click “Boost Post Now.”
Boosting with Hootsuite
Hootsuite offers a convenient way to manage your social media, including boosting Facebook posts.
Boosting Manually in Hootsuite
- Navigate to “Advertise” in your Hootsuite dashboard, then click “Facebook Boost.”
- Locate the post you want to boost and click “Boost.” Follow the prompts to customize your boost post settings, such as target audience and budget.
Automating Facebook Post Boosting with Hootsuite
- Go to “Advertise” in Hootsuite and click “Facebook Boost.”
- Select the Facebook Page you want to boost. You can create an automated boost campaign by choosing a name for your campaign and letting Hootsuite decide which posts to boost based on your average engagement rate, or by setting your own criteria.
- Set your budget and target audience.
How Facebook Boost Posts Work: A Quick Overview
Facebook boost posts are a powerful tool for expanding your reach and getting more people to see your content. They are a straightforward form of Facebook advertising, offering a simple way to try out social media ads.
What’s the Difference Between Facebook Boost Posts and Traditional Ads?
Facebook boost posts are a streamlined version of traditional Facebook ad campaigns, offering an easy way to boost your existing content. They’re great for beginners and for small businesses looking for a quick and affordable way to reach a wider audience.
Traditional Facebook ad campaigns, on the other hand, allow for more advanced customization, including:
- Different ad formats (e.g., images, videos, carousel ads)
- More complex targeting options (e.g., interests, behaviors, demographics)
- Multiple ad placements (e.g., Facebook, Instagram, Messenger)
If you’re looking for more control over your advertising efforts, traditional Facebook ad campaigns are the way to go.
Key Takeaways
- Facebook boost posts are a simple and effective way to increase the reach of your organic posts.
- You can boost posts directly from your Facebook Page or through Hootsuite.
- Boosting posts requires a budget, but even a small investment can make a big difference.
Ready to start boosting your posts? Dive in and see how this simple strategy can help you connect with more people and grow your business!
