TikTok has exploded in popularity, becoming a go-to platform for entertainment and connection. With over a billion users spending an average of 89 minutes per day on the app, it’s clear TikTok has a massive and engaged audience. If you’re a brand looking to connect with this audience, TikTok Live is an essential tool.
What Makes TikTok Live So Special?
Going live on TikTok offers a unique and powerful way to interact with your fans. While regular TikTok videos allow for one-way communication, TikTok Live enables real-time conversations and engagement. This makes it the perfect platform for:
- Building strong relationships with your most loyal followers, who are eager to see your brand’s latest updates and offerings.
- Creating a sense of intimacy and exclusivity, allowing your audience to feel like they are part of an exclusive club.
- Boosting engagement and visibility, as Live streams are featured prominently on the TikTok platform.
Unleashing the Power of TikTok Live: What Can You Do?
The possibilities are endless when it comes to TikTok Live! You can use it for everything from:
- Showcasing your team’s creativity by participating in the latest TikTok challenges.
- Hosting engaging Q&A sessions to answer your audience’s burning questions.
- Collaborating with influencers through interviews and AMAs.
- Giving your audience a behind-the-scenes glimpse of your office, special events, or product production process.
- Sharing your brand’s unique perspective on trending topics.
- Educating your viewers with step-by-step product tutorials.
How to Go Live on TikTok: A Step-by-Step Guide
Ready to take your brand to the next level with TikTok Live? Here’s how:
- Tap the Plus (+) button at the bottom of your screen.
- Select an eye-catching image and write a captivating title for your stream.
- When you’re ready to go live, tap “Go LIVE”. A countdown will start, and your stream will begin after three seconds.
- During your stream, tap the three dots for special effects, camera flips, comment filtering, and moderator management.
- To end your stream, tap the power button. Your Live will disappear from the TikTok feed.
Going Live on TikTok: Eligibility and Tips
To go live on TikTok, you need to be at least 16 years old and have at least 1,000 followers. If you don’t meet these requirements, you won’t see the “Go Live” option after tapping the Plus (+) button.
But don’t despair! You can contact TikTok support to request Live access for your brand. Here’s how:
- Go to your TikTok profile and tap the hamburger menu.
- Select “Settings and Privacy”.
- Choose “No” under “Is your problem resolved?”
- In the “Send us your feedback” box, explain your situation and ask TikTok to enable Live for your brand.
- Hit the Report button and hope for the best!
Ready to go live? Here are some best practices to keep in mind:
- Stream during primetime. Check your analytics to find out when your audience is most active online.
- Keep your streams concise. Aim for around 30 minutes or less. It’s better to leave your viewers wanting more!
- Prepare for the unexpected. While some planning is essential, be ready to embrace the spontaneity of live streaming.
- Engage your audience. Ask questions, encourage comments, and make your viewers feel like they are part of the conversation.
- Create a predictable schedule. Let your followers know when to expect your Live streams, but don’t be afraid to throw in some surprise streams to keep things exciting.
- Track your success. Utilize TikTok Analytics to measure the impact of your Live streams and identify areas for improvement.
Ready to Elevate Your Brand on TikTok?
Now that you’re armed with the knowledge and tools to create impactful TikTok Live streams, get ready to connect with your audience in a whole new way! Need help taking your TikTok game to the next level? Contact Your Marketing People to discuss how we can help you boost your views, followers, and engagement. Let’s create TikTok magic together!
