TikTok is more than just a fun app. It’s a social media powerhouse that’s quickly becoming essential for businesses. With over 1.5 billion active users worldwide, TikTok is a huge opportunity to reach a massive audience. The key is knowing the best times to post to maximize your reach and engagement.
The Best Time to Post on TikTok (Generally)
Think of TikTok as a busy social hub. People are constantly scrolling, watching videos, and having fun. This means there are certain times when people are most active. To get the most out of your TikTok posts, you need to post when people are most likely to see them.
According to our research, the best times to post on TikTok are:
- Wednesdays: 9:00 AM to 11:00 AM, 12:00 PM, and 2:00 PM to 6:00 PM
- Thursdays: 9:00 AM to 11:00 AM and 2:00 PM to 6:00 PM
- Tuesdays and Fridays: 4:00 PM to 6:00 PM
The afternoon is generally the peak time for TikTok engagement. People are looking for entertainment after their workday, and TikTok is the perfect place to find it.
The key is to experiment and find the times that work best for your specific audience.
The Best Time to Post on TikTok (By Day)
Now let’s break down the best times to post on TikTok by day of the week:
Mondays: Mondays are generally a bit slower on TikTok. If you decide to post on Monday, the best time is between 3:00 PM and 6:00 PM.
Tuesdays: Tuesdays see a significant increase in engagement compared to Mondays. The best times to post on Tuesdays are from 9:00 AM to 6:00 PM, with the peak being 4:00 PM to 6:00 PM.
Wednesdays: Wednesdays and Thursdays are the most active days on TikTok. The best times to post on Wednesdays are from 9:00 AM to 6:00 PM, with a slight dip in engagement at 11:00 AM and 1:00 PM.
Thursdays: Similar to Wednesdays, the best times to post on Thursdays are from 9:00 AM to 6:00 PM. Engagement slightly drops between 11:00 AM and 2:00 PM.
Fridays: Fridays and Tuesdays have similar engagement patterns. The best times to post on Fridays are from 9:00 AM to 6:00 PM, with the peak being 4:00 PM to 6:00 PM.
Saturdays: Saturdays and Sundays tend to see less engagement than the rest of the week on TikTok, similar to other social media platforms. The best time to post on Saturdays is between 9:00 AM and 12:00 PM.
Sundays: Sundays also see less engagement compared to the rest of the week. The best time to post on Sundays is between 8:00 AM and 6:00 PM, though engagement will be lower overall.
TikTok Strategies for Different Industries
While the general best times to post on TikTok are helpful, different industries have unique engagement patterns.
Hospitals & Healthcare
Hospitals, healthcare providers, and clinics use social media for various purposes. From educating the public to building trust and community engagement, TikTok is becoming a powerful tool for healthcare.
The best times to post on TikTok for hospitals and healthcare are:
- Mondays: 5:00 PM to 8:00 PM
- Tuesdays: 4:00 PM
- Wednesdays: 2:00 PM to 5:00 PM
- Thursdays: 2:00 PM
- Worst Day: Sundays
Schools & Education
Schools, universities, and educational institutions are also leveraging the power of TikTok to connect with students, staff, and the broader community.
The best times to post on TikTok for schools and education are:
- Thursdays: 10:00 AM to 1:00 PM
- Worst Days: Sundays
Remember, the key is to experiment and see what works best for your specific audience. Pay attention to the times your content gets the most engagement, and adjust your posting schedule accordingly.
